How to use the fast Pardot DOI process even when people don’t accept your cookies
Without cookie consent the standard Pardot double opt-in doesn’t work. I found a solution that always works with or without cookies.
You can gate it if you really want – but should you try?
Straight up: there is no simple answer to this question. If that annoys you or not, you should read on anyways to understand why that’s the case and how you might answer it for your organization and business case. It’s a rather long read but hopefully worth your time. Asking website visitors to leave contact data in exchange for a piece of content is a long tradition in online marketing. Lately this sort of data paywall, sometimes referred to as…
Process visualization can save your project – start drawing today!
You have an idea for an awesome new customer journey, take some basic notes and get to work straight away. Then, while building it you realize there’s an issue or even more than one and it suddenly doesn’t work anymore as you sketched it out! One all too likely reason is that you didn’t make the effort of visualizing the process to get a complete picture of it. Lucky you if you came across the problems before the process went…