You can gate it if you really want – but should you try?
Straight up: there is no simple answer to this question. If that annoys you or not, you should read on anyways to understand why that’s the case and how you might answer it for your organization and business case. It’s a rather long read but hopefully worth your time. Asking website visitors to leave contact data in exchange for a piece of content is a long tradition in online marketing. Lately this sort of data paywall, sometimes referred to as…
