How Data Cloud (formerly CDP) is becoming the new status quo for marketing
Briefly in advance: This post will help you to understand the workflows and capabilities of Data Cloud for Marketing if you have no or just little experience with Salesforce Data Cloud or Customer Data Platforms. I will use the terms CDP (Customer Data Platform) and Data Cloud here as synonyms as I am looking at it from a marketing perspective and the features that are available today. The power of Data Cloud While there is a good understanding of the…